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Prime Minister's Office, 10 Downing Street
The UK's Prime Minister's Office is at 10 Downing Street, London, UK. 10 Downing Street has set the standard for Governments all over the world with an innovative approach to digital communications. Its core offering is a website built on the open source wordpress platform which features a bespoke video player and array of social media tools. The team pioneered the ePetitions system in which 7 million British people have taken part; launched 'Ask the PM' in which Gordon Brown answers video questions from YouTube users; and Mr. Brown became the first Head of Government in Europe to embrace 'Twitter'. The website receives an average of 2 million unique users each month and it's most popular ePetition was signed by 1.8 million people.