Brave New Films and its Foundation[]
Background[]
In order to strengthen democratic values through public participation, BNF uses media to teach, promote and instill advocacy and activism of social justice issues. The goal is to spark debate and discussion among an informed citizenry. It is only with information that people can affect change. Their shorts have been viewed over 22 million times. There is a pressing need for strong narratives and storytelling throughout the progressive movement.
Brave New Films started out doing long form documentaries like OutFoxed, and Wal-Mart: The High Cost of Low Price. During 2007, they launched campaigns around specific issues using bloggers, press, a website, a large coalition of groups and short video pieces to bring attention to the issues, take action and cause change. Each video piece contains a specific 'action ask' at the end which is something the viewer is asked to accomplish to help make a difference. In September 2008, BNF had a video about John McCain that got 1-million views in 3 days.